Filipinos have turned to online shopping for their holiday needs and are flocking to live selling events to score the best deals. Shopee, in particular, saw a significant increase in orders through its interactive live-streaming feature during its 12.12 Mega Pamasko Sale. The gifting tradition of ‘monito-monita’ has also contributed to the surge in live-stream shopping as people seek to complete their holiday shopping lists. As the year comes to a close, Filipinos are also taking advantage of year-end bonuses to make major purchases and buy gifts. Home & Living items, Women’s Apparel, and Mobile Accessories were the top-selling categories, with Fashion and Health & Beauty categories also seeing a substantial increase in orders. Additionally, popular essentials like face masks, organic baby wipes, and 3-in-1 twin coffee packs were also in high demand. Shopee’s head in the Philippines, Vincent Lee, expressed joy in being part of the Filipino tradition of holiday giving, and the success of Shopee Live during the 12.12 Mega Pamasko Sale is a testament to the company’s commitment to innovation. The 12.12 Mega Pamasko Sale has been extended until December 15, 2023, offering free shipping, exclusive discounts, and deals from various brands and sellers.


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