Maya, the top Digital Banking App in the Philippines, is teaming up with Scam Watch Pilipinas and the Cybercrime Investigation and Coordinating Center (CICC) for the #HolidayWatchPH campaign to raise awareness about online scams, particularly during the holiday season. As a brand convenor of the #HolidayWatchPH campaign, Maya aims to educate its users about cyber fraud prevention and to encourage reporting any cyber fraud incidents to the Inter-Agency Response Center (I-ARC) Hotline 1326. The initiative is intended to provide customers with the necessary information and mindset to prevent cyber fraud. Scam Watch Pilipinas and the CICC released a list of the most common online scams perpetuated by cyber criminals every Christmas season called 12 Scams of Christmas as the key highlight of #HolidayWatchPH. Maya has embedded leading-edge AI-driven safeguards, multi-factor authentication, and 24/7 monitoring into its systems to ensure robust defenses in combatting fraud. Additionally, Maya collaborates with regulatory agencies including the Bangko Sentral ng Pilipinas (BSP), the National Privacy Commission (NPC), the Anti-Money Laundering Council (AMLC), the Department of Information and Communications Technology (DICT), the Philippine National Police (PNP), and the Securities and Exchange Commission (SEC) to elevate industry standards.


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