Elon Musk, the billionaire owner of Twitter, announced that he plans to change the social media platform’s logo. Musk made the announcement on Sunday in a tweet, stating that he will bid farewell to the Twitter brand and eventually phase out all bird-related imagery. He also mentioned that if a good enough replacement logo is posted, it could go live worldwide the next day. Musk shared an image of a flickering “X,” but provided no further details. Twitter has not yet commented on the matter.
This move comes during Musk’s controversial reign as owner of Twitter, during which he changed the company’s business name to X Corp. This change reflected his vision to create a “super app” similar to China’s WeChat. Twitter’s current logo, depicting a blue bird, is well-known and the company states that it is their most recognizable asset. However, the logo was temporarily replaced by the Shiba Inu dog, the mascot of the cryptocurrency Dogecoin, earlier this year.
In addition to the logo change, Twitter is also facing a lawsuit filed on Tuesday that claims the company owes at least $500 million in severance pay to former employees. Musk has implemented cost-cutting measures since acquiring Twitter, including laying off over half of the company’s workforce.
Despite these challenges, Musk continues to make changes to the platform as he works towards his vision for Twitter’s future as a “super app.”
