ASUS has demonstrated its commitment to a sustainable future and circular economy by partnering with nonprofit organization Communities Organized for Resource Allocation (CORA) to collect 1.67 tons of plastic and other recyclable waste. The ASUS x CORA sustainability campaign consisted of three phases aimed at promoting eco-friendly products, reducing waste, raising awareness about the circular economy and climate action, and educating individuals on leading an eco-conscious lifestyle.
ASUS Philippines Country Manager George Su expressed gratitude to everyone involved in the mission to protect the environment through recycling and promoting a sustainable future. ASUS has a history of sustainability initiatives, such as the launch of its first sustainable notebook, the ASUS Bamboo Series, in 2007. The company’s commitment to environmental stewardship was further demonstrated by the release of the Zenbook S 13 OLED, which is EPEAT Gold registered and designed with a positive environmental impact throughout its lifecycle.
To encourage sustainability among its employees, ASUS organized a knowledge-sharing activity called ASUStainable Solution: Circular Economy Starts with Us. Employees were educated on how to contribute to a circular economy by recycling household waste, and a two-month recycling activity was held, resulting in the collection of over 840.6 kg of waste. The collected waste was transformed into high-quality products by CORA’s partner, Sentinel Upcycling Technologies.
In addition to recycling efforts, ASUS donated two Zenbook laptops to CORA to assist with administrative tasks. CORA’s Eco-Ikot Center, a recycling system that allows communities to exchange recyclables for points, was supported by ASUS by installing pop-ups in three ASUS Exclusive Stores. Mallgoers were educated about the circular economy and the benefits of recycling while experiencing ASUS products.
ASUS also participated in the 2023 International Coastal Cleanup Day, where volunteers, including ASUS employees, media, influencers, partners, and dealers, collected 646.2 kg of plastic waste and other debris from Las Piñas-Parañaque Wetland Park. The data collected during the cleanup will aid CORA and government agencies in addressing the waste problem in Manila Bay.
ASUS has made significant progress in its sustainability focus areas, exceeding ENERGY STAR standards and having 87% of total product revenue come from eco-friendly products. The company has been recognized with multiple sustainability awards and will continue working toward its goal of becoming a net-zero enterprise by 2050.