How to Franchise Shawarma Shack in the Philippines?

Shawarma Shack, a popular Filipino brand known for its “Buy 1 Take 1” shawarma deals, offers franchising opportunities nationwide. This guide equips you with the knowledge and cost estimates to navigate the process.

Step 1: Research the Opportunity and Costs

• Brand Immersion: Dive into Shawarma Shack’s world! Explore their website and social media pages to understand their brand identity, target market, and menu offerings. Facebook.com/shawarmashackph
• Cost Considerations: Franchising requires investment. Here’s a breakdown of the main cost categories:
  • Franchise Fee: This grants you the right to operate a Shawarma Shack franchise for a specific period. Shawarma Shack offers tiered packages with varying fees. Here’s a general idea (subject to change):
    • Mall Cart Package: 3-year franchise – PHP 300,000
    • Non-Mall Cart Package: 3-year franchise – PHP 350,000
    • Restaurant Package: 5-year franchise – Variable (estimated PHP 1.5 million and above)
  • Cart, Equipment, and Supplies: This includes the Shawarma Shack cart, shawarma equipment (vertical rotisserie, grills, etc.), utensils, display cases, and initial supplies. Costs vary by package, with a range of PHP 200,000 to PHP 500,000.
  • Location and Setup: Secure a location that meets Shawarma Shack’s space requirements (details available upon request). Renovation or rental costs, signage, and permits will factor into this category. Budget can vary significantly depending on location. A conservative estimate is PHP 100,000 to PHP 300,000.
  • Inventory and Working Capital: This covers your initial shawarma meat stock, vegetables, sauces, packaging materials, and other operational needs. Expect around PHP 50,000 to PHP 100,000.

Step 2: Application and Approval Process

1. Submit Application and Requirements: Download the franchise application form from their website and submit it with the required documents (business plan, financial statements, etc.).
2. Site Inspection: Shawarma Shack will assess your proposed location for suitability based on foot traffic and regulations.
3. Grant Meeting: If the site is approved, you’ll be invited to a meeting to discuss the franchise agreement and territory grant.
4. Contract Signing and Payment: After the Grant Meeting, a formal Franchise Agreement will be presented, outlining terms, fees, royalties, and operating procedures. Sign the agreement and settle the initial franchise fee (typically 50% down payment).

Step 3: Pre-Opening Preparations

1. Package Selection: Choose your preferred franchise package based on your budget and desired scale (cart, kiosk, or restaurant).
2. Store Preparation and Construction: Secure a location that meets Shawarma Shack’s requirements. Prepare the space based on their design and branding guidelines.
3. Training and Orientation: Shawarma Shack provides comprehensive training for you and your staff on shawarma preparation, proper handling procedures, customer service, and store operations.

Step 4: Grand Opening and Beyond

• Grand Opening Support: Shawarma Shack assists with your grand opening by providing promotional materials and marketing suggestions.
• Ongoing Support: As a franchisee, you’ll receive continuous support through operations manuals, marketing tools, product updates, and assistance from their team.

Beyond the Costs: Additional Considerations

• Return on Investment (ROI): Shawarma Shack estimates an ROI of 12 to 18 months, depending on location and performance. Remember, this is an estimate, and your success depends on various factors.
• Financing Options: Explore financing options if needed. Shawarma Shack doesn’t offer in-house financing, so consult banks or lending institutions.

Important Resources

• Shawarma Shack Franchising Page: ShawarmaShack.ph
• Contact Shawarma Shack: Call their hotline (+63) 920-983-0247 or (+63) 917-881-6999 or email [email protected]

By following this guide, conducting thorough research, and understanding the potential costs involved, you can make an informed decision about becoming a Shawarma Shack franchisee. Remember, a strong work ethic, dedication to quality, and adherence to Shawarma Shack’s standards are key ingredients for your franchising success!