Chinese-owned social media platform TikTok has announced a range of new features for its European users in order to comply with incoming European Union (EU) regulations.
The EU’s Digital Services Act (DSA) requires large online platforms like TikTok to monitor and remove illegal content, enforce certain advertising practices, and share data with authorities.
However, after TikTok’s voluntary “stress test” last month, EU industry chief Thierry Breton stated that more work was needed for the platform to be fully compliant.
In response, TikTok has introduced new measures such as making it easier for European users to report illegal content, allowing them to turn off personalized recommendations for videos, and removing targeted advertising for users aged 13-17.
The company stated that it will continue to meet regulatory obligations and strive to set new standards through innovative solutions.