Beko, a leading European appliance brand, is highlighting its commitment to sustainability at this year’s IFA technology conference. The company aims to promote sustainable living and has introduced the “positive domino effect” philosophy, which drives its product strategy and technology innovation. During the conference, Beko’s Global Chief Marketing Officer, Akın Garzanlı, and Global Chief Commercial Officer, Ragıp Balcıoğlu, discussed this philosophy.
They also unveiled Beko’s EnergySpin technology, which revolutionizes traditional washing methods by releasing the detergent upfront, eliminating the need for excessive heat generation, and reducing energy consumption by up to 35%. This technology aligns with Beko’s broader commitment to environmental sustainability. Beko believes in integrating energy-saving features into its appliances’ most commonly used settings to enhance efficiency. They offer various energy-saving laundry appliances in the Philippines to help consumers live a sustainable lifestyle.
In addition, Beko has developed an interactive video game called DOMINO: The Little One, set in a fantasy world affected by climate change, to demonstrate the positive impact of incremental actions. The game will be available on Steam, App Store, and Google Play, while Beko’s EnergySpin technology will be launched by the end of 2023.