POCO, a tech company, has successfully targeted the Gen Z market by providing high-performance gaming features, strategic e-commerce partnerships, and budget-friendly innovation. They understand the unique characteristics and values of this generation, like their passion for expressing their opinions and their strong sense of deserving. POCO’s commitment to staying in tune with market dynamics is evident in their focus on the mid-range phone segment and their dedication to meeting the evolving needs of users who want a phone that is also a gaming powerhouse.
POCO recently held an event in Bangkok, Thailand, where they showcased their brilliance and demonstrated their impact on the tech landscape of Southeast Asia. With a presence in 98 global markets, POCO has carved a niche for itself by delivering affordable yet high-performing smartphones.
The company recognizes the growing trend of mobile gaming, especially in Southeast Asia, and designs their phones with gaming as a top priority. They collaborate closely with e-commerce giants like Shopee and Lazada to fine-tune their distribution and marketing strategies and provide a seamless shopping experience for customers.
During a panel session, POCO executives discussed the importance of entertainment and e-commerce in the mobile experience. They understand that Gen Z and millennials prioritize fast performance, ample storage, and affordability when buying smartphones. POCO’s marketing strategy integrates psychographics, which delve deeper into consumers’ lifestyles and interests, to effectively resonate with the unique needs and aspirations of Gen Z.
POCO’s focus on the gaming experience aligns well with this generation’s preferences and ensures their relevance in the market. Their philosophy of “everything you need, nothing you don’t” reflects their commitment to value-driven innovation. With an undeniable anticipation for the future, POCO promises to continue delivering cutting-edge technology and compelling experiences for all generations of tech enthusiasts.
