Animoca Brands, a prominent player in the crypto gaming and metaverse investment space, has announced its plans to launch a metaverse ecosystem token on the Bitcoin network. The company will develop the token through the Ordinals protocol, which is a subsidiary of Animoca Brands known as Darewise Entertainment. Darewise Entertainment aims to create a metaverse ecosystem centered around Bitcoin Ordinals. This protocol allows users to record NFT-like assets on the blockchain and create BRC-20 tokens on the Bitcoin network.

The studio’s vision for the metaverse includes immersive gaming experiences, brand integrations, real-world connections, and more. Their upcoming game, Life Beyond, will be one of the first to incorporate the newly introduced Bitcoin-based metaverse token for in-game assets and virtual lands. Previously, Life Beyond had released gaming NFTs on the Polygon scaling network, so this venture marks its entry into the Bitcoin ecosystem.

The token will serve as the primary currency within Life Beyond, facilitating transactions involving in-game assets and virtual lands. Benjamin Charbit, CEO of Darewise Entertainment, emphasized the need to actively build and explore new possibilities for Bitcoin Ordinals. To bring the Bitcoin token to fruition, Darewise Entertainment will collaborate with Horizen Labs, a company known for its expertise in smart contract development and token strategies.

Horizen Labs previously contributed to the creation of ApeCoin (APE), an Ethereum-based token associated with the popular Bored Ape Yacht Club NFT project. Darewise Entertainment will receive technical and consultation support from Horizen Labs, leveraging their expertise in zero-knowledge cryptography.

There are still challenges ahead, such as demonstrating the viability and scalability of a Bitcoin gaming ecosystem. However, Vincent Marty, Chief Product Officer at Darewise Entertainment, expressed their commitment to testing Bitcoin’s potential in a rapidly evolving digital landscape. They promised forthcoming technological advancements that will impact not only Life Beyond but also metaverses and games on a global scale.

Animoca Brands’ new NFT venture aligns with the increasing trend of luxury brands turning to NFTs to ensure the legitimacy of their products. For example, Prada Group, in cooperation with the Aura Blockchain Consortium, has launched blockchain services that allow customers to verify the authenticity of their purchased products. Likewise, Panerai, an Italian luxury watch manufacturer, plans to include an NFT-based “digital passport” with every watch sold after October 3.


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